PACKS Rescue’s Web 2.0 Initiative!
January 31, 2009
IV. The Importance of Replication and Web 2.0
PACKS see Sacramento, California as an ideal test market to start up and refine our cutting edge animal welfare social enterprise model. The City is also an ideal environment to create Web 2.0 community and achieve viral outreach and transparency of our start up plans and initial operations. Therefore, we will prioritize creating an easily replicable model that, through transparency, open source learning and Web 2.0, can be imitated throughout the country and scaled up or down, to fit any sized community.
PACKS will invest our intial efforts heavily in building a Web 2.0 infrastructure, capable of creating enhanced community participation and local micro-loan contribution opportunities. Web 2.0 allows the development of web-based communities that are capable of hosting social-networking and video sharing sites, podcasts, wikis, blogs, webcasts and open source learning. Using a well developed Web 2.0 community outreach will allow us to serve the community best by inviting collaboration and information sharing. We intend to be radically transparent. Web 2.0 also allows for constant market testing as we develop our programs, using the inherent feedback loop of the social network presence, to mobilize grass roots community support.
